Course Syllabus

MSLE 3500  Course Syllabus

Course Description

MSLE 3500 is designed to give you hands-on learning experiences within the discipline of marketing including:

  • conducting primary research and accessing secondary market research
  • performing qualitative and quantitative market research
  • performing market segmentation and three-circle analysis
  • developing strategic brand positioning statements
  • writing concepts for testing new ideas
  • building a survey for online research
  • data analysis and reporting
  • writing strategically / persuasively for business executives 
  • writing a marketing plan

In addition to these hands-on learning activities, you will also learn about:

  • Digital marketing 
  • Effective advertising / judging creative
  • Thinking styles
  • Public relations
  • Distribution strategies
  • Pricing strategies
  • Merchandising strategies
  • Consumer promotions
  • Trade promotions
  • Partnerships, Sponsorships & Event marketing
  • Product Mix strategies
  • Mission statements and operating charters

Online Reading Quizzes

Every chapter in the digital book is followed by a reading quiz that must be completed. Due dates are listed on CANVAS.  These quizzes can be accessed within the MODULES.

Reading quizzes are always due by the listed due date/time on CANVAS.

Extra Credit:

You are welcome to request, if you feel it is needed.

Overall Course Grading Criteria (please read carefully) 

Here is the grading scale I typically use. It is PROVIDED AS AN EXAMPLE OF HOW IN PAST SEMESTERS GRADES HAVE DISPERSED IN GENERAL.

A       94% or above  

A-      91% to 93.99%  

B+     88% to 90.99% 

B       85% to 87.99%  

B-      80% to 84.99% 

C+     75% to 79.99%  

C       70% to 74.99%  

C-      65% to 69.99%  

D+     60% to 64.99%  

F       59.99% and below 

LATE WORK:

All assignments are due on the dates and times listed on CANVAS .  Late work can still be turned in with a 33.3% penalty for each day late of the original due date. The late penalty starts immediately after the listed due date / time.  No late work accepted after 3 days.

This is a Community-Engaged Learning course (CEL):  Community Engagement is defined at Utah State University as a collaboration between the University and the larger community (local, regional/state, national, global) for the mutually beneficial exchange of knowledge and resources in a context of partnership and reciprocity. The purpose of community engagement is the partnership of college and university knowledge and resources with those of the public and private sectors to enrich scholarship, research, and creative activity; enhance curriculum, teaching, and learning; prepare educated, engaged citizens; strengthen democratic values and civic responsibility; address critical societal issues, and contribute to the public good.  

BOOK:

DO NOT BUY ANY BOOKS FOR THE COURSE AT THE BOOKSTORE!

Instead of purchasing a hard-cover book for this class, you will purchase the e-book embedded inside of CANVAS.  When you log into the class on CANVAS, click on MODULES in the left navigation.  Then Click on MyEducator-Canvas Connection.   It will take you to the page to purchase book access. If you do so and the cart says "Empty", try using a Mozilla Firefox or Chrome web browser and that should fix it.

Once you get to the shopping cart, purchase "Marketing in the Digital Age". You will need to pay the MyEducator site fee of $69.99 with a credit or debit card.  

COURSE POLICIES AND PROCEDURES

Course Schedule / Due Dates:

Due dates for all assignments are listed on CANVAS.  

Fees

The University charges a $15 per credit course fee is to all online courses to sustain current digital technologies and support services required for engaging and effective online learning.  

The textbook: Marketing in the Digital Age, has a $69.99 cost. 

Course Objectives

By the end of this course, you will be able to:

  1. Develop a differentiated brand positioning statement.
  2. Understand the terminology and effective strategies / methods used in marketing
  3. Develop a marketing plan.
  4. Conduct primary and secondary research.
  5. Develop ideas / concepts in the innovation process.
  6. Write a P&G one page memo.

Instructor

Nick Bahr

Mobile:  385.210.7404

nicholas.bahr@gmail.com

Course Resources

All course content is on the CANVAS course page. 

Evaluation Methods and Criteria

There are 14 chapter reading quizzes.

One final exam (comprehensive)

Several assignments to turn in.

Course Schedule/Outline

Everything is listed in the CANVAS modules.

Library Services

All USU students attending classes in Logan, at our Regional Campuses, or online can access all databases, e-journals, and e-books regardless of location. Additionally, the library will mail printed books to students, at no charge to them. Students can also borrow books from any Utah academic library. Take advantage of all library services and learn more at libguides.usu.edu/rc.

University Policies & Procedures

COVID-19 Classroom Protocols

In order to continue to provide a high standard of instruction at USU, and to limit the spread of COVID-19 during the pandemic, students are asked to follow certain classroom protocols during the fall 2020 semester. These protocols are in place not only for your safety but also the safety of the rest of the campus community. You will be asked to clean your desk area at the start of each class, sit in designated seats, wear face coverings, and follow dismission instructions. There may be individual medical circumstances that prevent some students from using face coverings. These circumstances will be rare, but if they do exist, we ask that everyone be respectful. It is imperative that we each do our part so that on-campus instruction can continue.

Academic Freedom and Professional Responsibilities

Academic freedom is the right to teach, study, discuss, investigate, discover, create, and publish freely. Academic freedom protects the rights of faculty members in teaching and of students in learning. Freedom in research is fundamental to the advancement of truth. Faculty members are entitled to full freedom in teaching, research, and creative activities, subject to the limitations imposed by professional responsibility. Faculty Code Policy #403 further defines academic freedom and professional responsibilities.

Academic Integrity – "The Honor System"

Each student has the right and duty to pursue his or her academic experience free of dishonesty. To enhance the learning environment at Utah State University and to develop student academic integrity, each student agrees to the following Honor Pledge:
"I pledge, on my honor, to conduct myself with the foremost level of academic integrity."
A student who lives by the Honor Pledge is a student who does more than not cheat, falsify, or plagiarize. A student who lives by the Honor Pledge:

  • Espouses academic integrity as an underlying and essential principle of the Utah State University community;
  • Understands that each act of academic dishonesty devalues every degree that is awarded by this institution; and
  • Is a welcomed and valued member of Utah State University.

Academic Dishonesty

The instructor of this course will take appropriate actions in response to Academic Dishonesty, as defined the University’s Student Code.  Acts of academic dishonesty include but are not limited to:

  • Cheating: using, attempting to use, or providing others with any unauthorized assistance in taking quizzes, tests, examinations, or in any other academic exercise or activity.  Unauthorized assistance includes:
    • Working in a group when the instructor has designated that the quiz, test, examination, or any other academic exercise or activity be done “individually;”
    • Depending on the aid of sources beyond those authorized by the instructor in writing papers, preparing reports, solving problems, or carrying out other assignments;
    • Substituting for another student, or permitting another student to substitute for oneself, in taking an examination or preparing academic work;
    • Acquiring tests or other academic material belonging to a faculty member, staff member, or another student without express permission;
    • Continuing to write after time has been called on a quiz, test, examination, or any other academic exercise or activity;
    • Submitting substantially the same work for credit in more than one class, except with prior approval of the instructor; or engaging in any form of research fraud.
  • Falsification: altering or fabricating any information or citation in an academic exercise or activity.
  • Plagiarism: representing, by paraphrase or direct quotation, the published or unpublished work of another person as one‘s own in any academic exercise or activity without full and clear acknowledgment. It also includes using materials prepared by another person or by an agency engaged in the sale of term papers or other academic materials.

For additional information go to: ARTICLE VI. University Regulations Regarding Academic Integrity

Sexual Harassment/Title IX

Utah State University is committed to creating and maintaining an environment free from acts of sexual misconduct and discrimination and to fostering respect and dignity for all members of the USU community. Title IX and USU Policy 339 address sexual harassment in the workplace and academic setting.

The university responds promptly upon learning of any form of possible discrimination or sexual misconduct.  Any individual may contact USU’s Office of Equity for available options and resources or clarification.  The university has established a complaint procedure to handle all types of discrimination complaints, including sexual harassment (USU Policy 305), and has designated the Office of Equity Director/Title IX Coordinator as the official responsible for receiving and investigating complaints of sexual harassment. 

Withdrawal Policy and "I" Grade Policy

Students are required to complete all courses for which they are registered by the end of the semester. In some cases, a student may be unable to complete all of the coursework because of extenuating circumstances, but not due to poor performance or to retain financial aid. The term ‘extenuating’ circumstances includes: (1) incapacitating illness which prevents a student from attending classes for a minimum period of two weeks, (2) a death in the immediate family, (3) financial responsibilities requiring a student to alter a work schedule to secure employment, (4) change in work schedule as required by an employer, or (5) other emergencies deemed appropriate by the instructor.

Students with Disabilities

USU welcomes students with disabilities. If you have, or suspect you may have, a physical, mental health, or learning disability that may require accommodations in this course, please contact the Disability Resource Center (DRC) as early in the semester as possible (University Inn # 101, (435) 797‐2444, drc@usu.edu). All disability related accommodations must be approved by the DRC.  Once approved, the DRC will coordinate with faculty to provide accommodations.

Students who are at a higher risk for complications from COVID-19 or who contract COVID-19 may also be eligible for accommodations.

Diversity Statement

Regardless of intent, careless or ill-informed remarks can be offensive and hurtful to others and detract from the learning climate. If you feel uncomfortable in a classroom due to offensive language or actions by an instructor or student(s) regarding ethnicity, gender, or sexual orientation, contact:

You can learn about your student rights by visiting:
The Code of Policies and Procedures for Students at Utah State University: https://studentconduct.usu.edu/studentcode

Grievance Process

Students who feel they have been unfairly treated may file a grievance through the channels and procedures described in the Student Code: Article VII.

Full details for USU Academic Policies and Procedures can be found at:

Emergency Procedures

In the case of a drill or real emergency, classes will be notified to evacuate the building by the sound of the fire/emergency alarm system or by a building representative. In the event of a disaster that may interfere with either notification, evacuate as the situation dictates (i.e., in an earthquake when shaking ceases or immediately when a fire is discovered). Turn off computers and take any personal items with you. Elevators should not be used; instead, use the closest stairs.

Mental Health

Mental health is critically important for the success of USU students. As a student, you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, alcohol/drug problems, feeling down, difficulty concentrating and/or lack of motivation. These mental health concerns or stressful events may lead to diminished academic performance or reduce your ability to participate in daily activities. Utah State University provides free services for students to assist them with addressing these and other concerns. You can learn more about the broad range of confidential mental health services available on campus at Counseling and Psychological Services (CAPS).

Students are also encouraged to download the “SafeUT App” to their smartphones. The SafeUT application is a 24/7 statewide crisis text and tip service that provides real-time crisis intervention to students through texting and a confidential tip program that can help anyone with emotional crises, bullying, relationship problems, mental health, or suicide related issues.

 

Course Summary:

Date Details Due