MSLE 3500 Welcome to Marketing Principles

Hello!

My name is Nick Bahr, the instructor for this course. My wife and I reside in St. George, Utah, for the time-being, with 4 beautiful and energetic kids.

I'm glad you have decided to take this class, and I hope you enjoy taking it as much as I enjoy teaching it!

I spent the first years of my life in Utah County, then moved to many different states and countries over the last 20 years. After studying Sociology and Business Management as an undergraduate at USU, I went on to graduate school at ESADE Business School in Barcelona, Spain. Later, following international internships, and experience with companies such as US Synthetic and O.C. Tanner, I began working with a company called MyEducator, and teaching as an adjunct for USU. I still enjoy both of those career options, and I appreciate working with great people–such as yourselves–on great work.

I hope to get to know each of you over the course of the semester. My goal is for each of us to learn, and that each member of the course will progress in the direction they want to go. Please feel free to reach out if you would like to know more about me, or if there is anything I can help with now, or in the future.

Our task in this course is to introduce you to the exciting world of Marketing. My hope is that you can apply what you learn, and have fun along the way.

Again, thanks for joining the course!

Nick Bahr
nicholas.bahr@gmail.com | 385-210-7404
Management Department

Now, please follow the steps below to continue your orientation to this course.

Step 1: Read the course syllabus and course schedule

The course syllabus will provide you with the course schedule, course objectives, explanations of assignments and assessments, grading policies, and instructor contact information. Please read it carefully. You should have a deep familiarity with the schedule and process of the course.

Step 2: Purchase your textbook

You will purchase your textbook within CANVAS. At the top of Module 1 you will see an assignment called "MyEducator - Canvas Connect". Click on that link and it will take you to the shopping cart for the textbook "Marketing in the Digital Age". Once you pay for the book, the textbook will appear within that link inside of Canvas.

If the shopping cart doesn't populate with the book or asks for a course code, its a browser problem that's causing it. Try logging in again using Mozilla FIREFOX or CHROME as your browser and that should fix it.

Step 3: Library information and student support

Visit the library website to learn what services are provided for online students.

Step 4: Read the technical requirements page

I have found that using Mozilla Firefox is the best browser for the class. Make sure you allow 3rd party cookies so you can access the embedded videos.

The Technical Requirements page identifies the browsers, operating systems, and plugins that work best with Canvas. If you are new to Canvas quickly review the Canvas Student Orientation materials. If you need technical assistance, you can find guides and contact information under the question mark icon in the main Canvas toolbar.

Step 5: Read about academic integrity and netiquette

All students at Utah State University agree on admission to abide by the university Honor Code. Please review this Academic Integrity tutorial to familiarize yourself with USU policies and procedures pertaining to the USU honor code. This tutorial links to an additional, in-depth review on how to avoid plagiarism and cite sources, which you are strongly encouraged to review. Also, please review the core rules of netiquette for some guidelines and expectations on how to behave in an online learning environment.

Next Steps: Begin course content