Midterm Test #2 (Remotely Proctored)

This quiz will cover the following content:

Power Points and Lectures:

a. Innovation

b. Concept Writing

c. P&G One-Page Memo

Book Chapters: 

Chapter 5: Innovation

Chapter 6: Pricing Strategies and Life Currencies

Chapter 7: Powerful Packaging

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There are 21 questions.  50 points possible.

Please note.  The test will reveal itself one question at a time.  Once you have moved on to the next question, you cannot go back, so answer every question as it comes to you!

Some of the multiple choice  questions have multiple answers. All of the questions that have multiple answers are clearly noted in the question.